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3 Reasons Why Social Media Advertising Works!

3 Reasons Why Social Media Advertising Works!

Did you know that more than 2.1 billion people have social media accounts? Though the odds of you reaching that immense amount of people even through targeted advertising is slim to none, the fact remains that the potential of reaching even a fraction of these people opens up the floodgates of communication with your target audience. Social media ads give brands the opportunity to hit their audience right where they are, on their phones and iPads and tablets. Here are 5 reasons why social media ads work.

  1. Brand Recognition

Social media advertising can help bolster your brand’s recognition. When you increase your visibility, you can also increase your value to the consumer. Social media gives your services/products/content a voice that will speak to your target audience.

  1. Brand Storytelling

Social media advertising can help tell your brand’s story. Storytelling is perhaps one of the most effective ways to tap into the emotions of your consumers. It helps paint a vivid picture as to what problem your products/services can solve.

  1. Targeted Advertising

Social media advertising opens the doors to targeting the people who actually care about your products/services. Brands can laser-focus on specific groups of people based on data that’s collected from its users. This data includes the users’ behaviors, interests, income, jobs and other information based on their activities, namely through Facebook.

Social media advertising has many benefits far beyond the ones that are mentioned in this blog. This blog is meant to be a foundational piece of information for brands both big and small to understand the importance that social media holds as a viable marketing tool to reach untapped audiences and to ultimately turn leads into sales.

 

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Kahala Grier is the owner and BDM of Top 5 Media Group, a boutique media agency thats located in Charlotte, NC. She specializes in helping to enhance the brands of small businesses from the inside out! She is a graduate of Clark Atlanta University, and a proud transplant of Brooklyn, NY. Kahala brings to the table a decade of sales, advertising, public relations and marketing experience. In her spare time she loves to read, travel and spend time with her family!