Periscope is an up and coming social media platform that allows users to broadcast live video for all to see. This app for iOS and Android encourages users to join together to communicate in real-time via video. This app was acquired by Twitter in January 2015 and since then has gathered a head of steam for marketing.
Though Periscope is commonly used by your everyday people and famous celebrities to connect with others, in today’s blog, we are going to discuss how Periscope can help build your brand.
Here are five ways you can use Periscope for brand building:
Let your customers in – Some companies, they like to batten down the hatch of their brand’s door and only let updates come from their side, which leaves their customers on their doorstep questioning what goes on behind-the-scenes. Forming a transparent relationship with your customers helps build a strong foundation of trust. Not only will you be showing your audience what goes on behind closed doors, you’re also actively inviting them into your brand’s culture all the while humanizing your brand and building trust. So shake off the dust of your brand’s welcome mat and let your audience in, pronto!
Stop the press – Traditional news updates may soon be a thing of the past thanks to Periscope. Now, your brand can inform your consumers in real time of any important company developments. Let’s say that you’ve just launched a new product. Though sending out a press release is still a fool-proof way to spread the news, consider using Periscope on the spot to promote this big announcement. If your consumers have questions, you can answer them right on the spot.
Showing off – If your brand is in the industry where trade shows or big events are common, Periscope is a great outlet to promote your brand while at the event. Not only will you be able to give an exclusive look to your consumers, you’ll also be able to give those in attendance a glimpse of what you have to offer. Plus, you’ll be able to connect with people who will make it a point to stop at your booth.
Q & A – Imagine adding another level of customer service to your brand. That’s exactly what Periscope can do for your company. How you may ask? Periscope can help your brand open the lines of communication with a live Q & A session where your customers can speak with your representatives about common concerns, questions, comments etc. Consider scheduling regular Q & A sessions to stay current and to show your customers that you’re taking the initiative to listen to their concerns.
Teasers – If you’re unveiling a new product or planning to make a big announcement, a live streaming app such as Periscope ups the ante for teasing your latest proclamation. Using Periscope to tease your latest announcement opens your brand up to the opportunity to cross promote content across other social platforms. For instance, you can send a promoted Tweet to endorse your brand’s upcoming Periscope to create a buzz.
So, take note of these five tips to use Periscope to your advantage to help bolster your brand!
