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5 ways public relations can help a small business

5 ways public relations can help a small business

 

Let’s be honest! If you are a small business owner, funds for marketing are sometimes non-existent.  In the age of instant information and social media dominance, anonymity in the market is akin to death. With the help of an effective public relations campaign, your brand could effectively rise from the ashes!  Here are 5 ways public relations can enhance your small business.

 

1.    Free Publicity – That’s right, free! One might be able to pay thousands to run ads in local media outlets OR strategically pitch a news story that the local (or national if lucky) news publication would happily publish for free! Sure its a time consuming process, but the return on the investment is huge! One feature could put your business on the map!

 

2.    Social Media –In 2015 Social media dominates the current market on any type of publicity. An effective PR campaign is almost always intertwined with a successful social media campaign. Your Brand will most surely get overlooked if it doesn’t have a strong social media presence!

 

3.    Reputation Management – Statistics tells us that an upset customer will tell on average 10 people about their experience while the average customer whom might be satisfied will tell 0! PR is in the business of ensuring that your brand reputation remains in tact by controlling what people view about your brand in the media, and troubleshoot any customer service issues that might arise.

 

4.    Recognition – The fact is, people trust what they know. A PR campaign allows your business the awareness that it might otherwise not receive without marketing efforts. Increased recognition means that your brand could potentially become a household name, and in turn increases your business visibility.

 

5.    Viral Awareness– Once a viral marketing campaign is launched, the effects and growth have the potential to be successful over long periods of time, and the ROI is huge! The right video clip shared within your network could not only create a buzz that cements your brand awareness but also increase product sales in the process!

‌→    We work with you side by side to create and develop successful Marketing/PR campaigns for your small business! All of our packages are fully customizable to fit the needs of your business. Click here to contact us on any further questions you might have, or for a free consultation!

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Kahala Grier is the owner and BDM of Top 5 Media Group, a boutique media agency thats located in Charlotte, NC. She specializes in helping to enhance the brands of small businesses from the inside out! She is a graduate of Clark Atlanta University, and a proud transplant of Brooklyn, NY. Kahala brings to the table a decade of sales, advertising, public relations and marketing experience. In her spare time she loves to read, travel and spend time with her family!