Throughout the day, we are exposed to hundreds and hundreds of ads whether we realize it or not. As our society has become more digitally-focused, advertisers are transitioning their efforts to target people in the palm of their hands through their mobile phones, tablets and of course computer screens. It’s this technology-driven mindest that makes it imperative for small business owners to realiz ...[Read More]
When it comes to branding, you want to create and nurture consumer’s perceptions of your company and products relentlessly. Part of successful branding is consistency, creativity and diligence to continually reinforce your brand’s superiority. In today’s blog, we will be providing you with a quick characteristic list so that you can score your brand’s strength. What makes a brand successful and s ...[Read More]
Right now you’re online, and you’ve likely been surfing the web, riding the waves of endless content that exists. These waves that we’re referring to are websites. At its simplest form, a website is a single domain that’s comprised of different informative web pages. As a small business owner, you’re also a consumer as well. Take a moment right now to think of the times that you’ve landed on a web ...[Read More]
In this day and age, it’s almost expected that all businesses both small and large have a social media presence. So, as a small business owner, it’s time to place both importance and emphasis on bolstering your brand’s social media presence. Just like the other various parts of your business, social media is an important cog in your business’ wheel and involves a well thought out strategy. Social ...[Read More]
Stop the presses! We have some important information to share with you. In this day and age, everything is slowly but surely becoming digital. So, while the world shifts, as a small business owner you’re going to have to roll with the punches and slide into the latest trend head first! Press kits went from once being a cumbersome pile of papers to a tidy piece of information that lives in t ...[Read More]
Check out our client feature in the Charlotte Observer
The holiday season is upon us and as a small business, this time of the year “presents” itself with the opportunity to effectively market your brand! Today we are acting as Santa’s helper and delivering you these five helpful holiday marketing tips! Give back – One way to market your company is to participate in a holiday charity event of your choice and get your customers involved in the effort, ...[Read More]
Branding is so much more than just logos, a website and a well thought out color scheme and tagline. Branding encompasses an entire experience and sheds a light on how your customers perceive your company. Here are five things to consider when expanding your brand: Who are you? – Finding the answer to this simple question may be more challenging than you thought. Why? Because this s ...[Read More]
Periscope is an up and coming social media platform that allows users to broadcast live video for all to see. This app for iOS and Android encourages users to join together to communicate in real-time via video. This app was acquired by Twitter in January 2015 and since then has gathered a head of steam for marketing. Though Periscope is commonly used by your everyday people and famous celebrities ...[Read More]
