Stop the presses! We have some important information to share with you. In this day and age, everything is slowly but surely becoming digital. So, while the world shifts, as a small business owner you’re going to have to roll with the punches and slide into the latest trend head first! Press kits went from once being a cumbersome pile of papers to a tidy piece of information that lives in t ...[Read More]
Branding is so much more than just logos, a website and a well thought out color scheme and tagline. Branding encompasses an entire experience and sheds a light on how your customers perceive your company. Here are five things to consider when expanding your brand: Who are you? – Finding the answer to this simple question may be more challenging than you thought. Why? Because this s ...[Read More]
Periscope is an up and coming social media platform that allows users to broadcast live video for all to see. This app for iOS and Android encourages users to join together to communicate in real-time via video. This app was acquired by Twitter in January 2015 and since then has gathered a head of steam for marketing. Though Periscope is commonly used by your everyday people and famous celebrities ...[Read More]
With each passing day, social media continues to evolve and solidifies itself as the backbone to many small business’ marketing efforts. Not only can social media help companies spread their brand’s message, it can also help to engage existing customers and attract new consumers by showing not telling their followers what their brand has to offer. In today’s blog, we’re going to cover Pinte ...[Read More]
Your brand is what sets you apart from others in your industry. It’s the way people identify your product and services. That’s why brand identity is extremely important for your business. By definition, brand identity is defined by the visual elements such as the name, symbol, design, colors and logo. All of these factors rolled into one helps consumers identify and distinguish between brands. Bui ...[Read More]
If you are looking for more bang for your public relations buck, boutique agencies are your ticket! Let’s begin with the definition of a boutique public relations (PR) agency. A boutique PR agency offers its clients media outreach, planning and marketing or communications services for any type of business. PR boutiques specialize in raising awareness for their client whether it’s a brand, compan ...[Read More]
For small businesses especially, it’s important to know that chivalry isn’t dead when it comes to traditional media sources such as TV and newspapers. “Wooing” a news reporter is still a beneficial way to promote your business without having to spend lots of money on an expensive advertising campaign. Here are three ways that forming a relationship with a reporter can help increase your visibility ...[Read More]
