In this day and age, it’s almost expected that all businesses both small and large have a social media presence. So, as a small business owner, it’s time to place both importance and emphasis on bolstering your brand’s social media presence.
Just like the other various parts of your business, social media is an important cog in your business’ wheel and involves a well thought out strategy.
Social media has become a productive marketing means and rather than applying random ideas without any real data driving it, it’s time to up the ante and create a social media marketing (SMM) strategy to reach your goals.
If you’re unfamiliar with what SMM entails, let us give you a brief rundown. At its core, SMM is the method of gaining attention or website traffic through your social media platforms.
Though SMM is fairly simple in nature, it takes skill and effort to create content that will attract your target audience’s attention as well as encourage your audience to share your messages within their social network.
An SMM strategy is an eye opening experience in that you’ll learn through your content what your audience likes and what type of content they don’t respond to. Through this approach, you’ll be able to tailor your efforts to speak directly and efficiently to your audience in order to bolster your presence on social media.
Your SMM strategy begins with goal setting. It’s in this part of the process where you discover and solidify your overall goals for social media.
When setting your goals, it’s important to take a look at your current social efforts and see where there’s room for improvement. Perhaps you only send out one tweet per day. Set a goal to send at least two tweets per day pertaining to your business and the industry. It’s in good practice to set a number as a benchmark and work to achieve that goal day after day.
Once you’ve scoured your own social media sites and found areas of improvement, take a look at your competitors. An investigation of your competitors will help you better understand what type of content they are posting and what sort of feedback they are getting from their audience.
This information will help you create an SMM strategy that’s focused on the content your audience wants to consume and will give your business insight on the interests of your target audience so that you can tailor your messaging to fit their needs.
When you’ve created well-crafted messaging, you’ll be able to build your brand’s visibility and online authority. It’s important to note that whether you’re online or not, conversations about your industry, competitors and maybe even your own business are always happening and it’s up to you to involve yourself in them. Thoughtful and informative interactions will in turn bolster your brand.
In the end, an SMM strategy is just like any other business venture in that it takes time, effort and a plan to put your ideas in motion in order to build your brand’s presence on social media.
So, don’t sit back and watch your competitors own the social space for your industry. Rather, formulate an SMM strategy and create engaging content, promote your products and services and to position your company as an expert in your field!
→ We work with you side by side to create and develop social media marketing campaigns for your small business! All of our packages are fully customizable to fit the needs of your brand. Click here to contact us on any further questions you might have, or for a free consultation!
