Your brand is what sets you apart from others in your industry. It’s the way people identify your product and services. That’s why brand identity is extremely important for your business. By definition, brand identity is defined by the visual elements such as the name, symbol, design, colors and logo. All of these factors rolled into one helps consumers identify and distinguish between brands.
Building a strong brand identity doesn’t happen overnight. Business owners should look at their brand identity as a plant. It takes time and nurturing in order for it to flourish and grow. With that being said, it’s important to identify “who” you are as an organization and “how” you want to be positioned in the marketplace.
Much like a first impression, you only get one chance to make it right and to leave a positive, lasting impression. This notion applies to your brand as well. That’s why when establishing your brand identity the practice of humanizing your brand is incredibly useful. Why? Because once you map out your values, your mission statement and what will set you apart from others in your industry, you can then begin to map out and define your company’s outer-facing identity.
It’s imperative to note that your brand is your strongest, most valuable asset. Brand identity is so much more than just color schemes and logos; brand identity represents your business, your promise to the consumers and what you have to offer. Your brand’s identity evokes your company’s culture which should translate seamlessly to your customers who can clearly see what they’ve been missing all along. In the end, we live in a visual-centric world, where pictures speak a thousand words and your brand’s identity at the end of the day is the cornerstone to the success of your business.
→ We work with you side by side to create and develop brand identity packages for your small business! All of our packages are fully customizable to fit the needs of your business. Click here to contact us on any further questions you might have, or for a free consultation!
