In today’s growing digital age, having a social media presence has become more important than ever. Managing a website, a Facebook page, and even a Twitter feed has become necessary in order to reach your audience and keep them engaged. Here are 5 Benefits for your small business to get connected!
- It’s cost effective
Traditional marketing can be very costly. However, setting up a Facebook account and a Twitter feed costs nothing, and websites can be created for a relatively low cost if you’re willing to put in a little bit of your own effort. With engaging your customers on social media, they do some of your marketing for you by liking or commenting on your page, because consumers are more likely to support a brand recommended by their friends.
- It connects you to a wider market
The internet has, in a sense, shrunk the world. People use the internet to order products from around the world. Especially if you cater to a niche market, a social media presence can attract consumers who are willing to travel the extra miles to your place of business.
- Increases engagement with your brand
People want to connect and learn about the brands and stores they choose to make their purchases from. A social media presence allows consumers to get a feel for your brand before they even step into your shop. It also allows your consumers to share their experiences with their friends and connections. Engaging with your consumers can help retain them, as it helps them feel valued.
- Makes it easier for consumers to find you
The first place consumers will look for information about a service, product, or business is the internet. If consumers aren’t finding your business on the internet, they’re finding someone else’s. Continually updating your website and Facebook page will increase your chances of coming up higher in search engines, making it easier for consumers to notice you.
- Allows for feedback
Consumer feedback is the best way to grow your business. Social media allows for instant (and free) feedback from consumers who interact with your brand.
With a low cost and effort, social media connects businesses to their markets, engages consumers, and allows for feedback and growth. Because of this, social media marketing is important and can have huge benefits for small businesses.
→ We work with you side by side to create and develop social media campaigns for your small business! All of our packages are fully customizable to fit the needs of your business. Click here to contact us on any further questions you might have, or for a free consultation!
