Call: (704) 289-8892

The power of digital advertising!

The power of digital advertising!

Throughout the day, we are exposed to hundreds and hundreds of ads whether we realize it or not. As our society has become more digitally-focused, advertisers are transitioning their efforts to target people in the palm of their hands through their mobile phones, tablets and of course computer screens.

It’s this technology-driven mindest that makes it imperative for small business owners to realize the importance and power of online advertising when it comes to brand building and increasing engagement with their target audience. As opposed to traditional advertising media like newspaper/magazine ads, television ads, billboards, etc., digital advertising can help companies cast a much wider net when reaching more people.

For starters, digital ads is a cost efficient means to spread the word about your business. The power of digital advertising lies in the fact that Google is helping drive your content into the hands of the right people who are interested in your product/service which delivers more bang for your advertising buck.

Secondly, digital advertising offers more than one means to an end. Businesses can advertise via banners, Google Display Network, search advertising which is comprised of pay-per-click (PPC ads), retargeting ads, mobile and in-game ads, email ads, video ads and social media ads (more on this topic in a later blog). This is just some of the  many options. But, in short, digital advertising opens a business up to a myriad of options that they can use in order to custom-craft their messages to reach the right people at the right time.

Digital Ads allow you to reach the people who really matter, the target audience who are interested in your products. Just as you can reach a segmented audience through television and radio, digital ads can also be broken down by geographical location and common interests.

Digital advertising will continue to give brands the platform that they need to build relationships with consumers through cost-effective, custom-crafted content that speaks the language of their target audience.

Facebooktwitterredditpinterestlinkedinmail
Kahala Grier is the owner and BDM of Top 5 Media Group, a boutique media agency thats located in Charlotte, NC. She specializes in helping to enhance the brands of small businesses from the inside out! She is a graduate of Clark Atlanta University, and a proud transplant of Brooklyn, NY. Kahala brings to the table a decade of sales, advertising, public relations and marketing experience. In her spare time she loves to read, travel and spend time with her family!