Top 3 reasons SEO is important for small businesses

If you’re looking for a cost-effective way to drive traffic to your website, search engine optimization, otherwise known as SEO, can help increase your chances of being found.

Let’s say that a customer searches for a product or service much like yours with Bing, Google or another search engine. It’s SEO that helps your content stand out amongst the competition. If you don’t show up in a search, you virtually do not exist to the customer. It’s to this point that as a small business owner, you should place a large emphasis on incorporating SEO into your marketing strategy. Here are three reasons why.

SEO gives your website content a purpose.

So, you have a website and the reason behind this website is to promote your products/services and to differentiate your company from your competitors. Because of this, your website can’t be any run-of-the-mill site. This is where SEO comes into play. An SEO-optimized website is fast, user-friendly and compatible with mobile and tablet devices which can lead to better conversions of visitors to customers.

SEO helps your ranking in search results.

As a small business owner, another reason that you should incorporate SEO into your strategy is for the advantages that come with ranking in the top search positions. One of the benefits is the idea of brand awareness and that users are more likely to trust a brand that appears on the first page of search results. It’s a scary thought, but search engines have the ability to either make or break a brand.

SEO helps you stand out amongst the competition.

Let us paint a picture for you.  Let’s say that there are two businesses in the lawn care category. Both companies are selling similar products and services at similar prices. One of the companies has a SEO-optimized website while the other doesn’t – they merely have a web presence. Comparatively, the companies are similar across the board. With this being said, which company do you think will have the most success and gain the most customers from SEO and grow at a faster rate? The answer is the company with the SEO-optimized website!

Search engines are powerful and in this day and age, no matter the size of your company, an SEO-optimized website is a crucial component to your success. In terms of online marketing, SEO remains one of the single most important factors of any company’s branding efforts and online presence. Make the search engine’s job a bit easier by providing content that will fill the request of the user based on the information they typed in the search bar and give them the information they desire through your tailored content.