5 Reasons Why Electronic Press Kits Are Important

Stop the presses! We have some important information to share with you.

In this day and age, everything is slowly but surely becoming digital. So, while the world shifts, as a small business owner you’re going to have to roll with the punches and slide into the latest trend head first!

Press kits went from once being a cumbersome pile of papers to a tidy piece of information that lives in the digital sphere.

In today’s blog, we’re going to cover the topic of an electronic press kit (EPK) which is essentially a bundle of professional promotional material that’s available for the press to use that briefs them on a certain person, product or service.

Now that press kits have been consolidated to digital availability (EPK), they can give the press the opportunity to obtain instant access and download information immediately.

With that being said, let’s take a look at the importance of an EPK for your business and the necessary elements of an EPK that makes this piece of marketing so important!

EPK’s include the basics

By basics we mean contact information, professional photography, relevant quotes from people in your company, popular press coverage, and a short biography.

All of this information should be clear and concise and provide the best way to be contacted. This includes your phone number(s), email address, postal address and last, but certainly not least, your website.

EPK’s provide an overview

In an EPK, you’ll be able to provide the press with your company’s overview. In this section, you can explain your company’s function, the date it was established and any unique pieces of information that the press would be interested in picking up. In your press kit, you can also include a fact sheet that lists important elements of your business including growth ideas, achievements and accolades and any other newsworthy updates, as well.

EPK’s put a face to the name

An EPK gives a business the chance to put faces to the names of their founders, CEO, investors and other key players in the company.

These biographies can help to humanize the company and offer insight into the company’s management team. As a rule of thumb, these descriptions should only include the most pertinent information. Keep these biographies short, sweet and to the point.

EPKs address FAQs

EPKs are the perfect place to house your FAQs (Frequently Asked Questions). This section can help differentiate and set your company apart from your competitors. Before writing this section, call a meeting with your sales team to discuss the questions that they are commonly faced with in their day-to-day communication with consumers. Your answers to these questions can help increase your company’s esteem in the industry.

EPKs showcase news coverage

Consider including your most recent press releases in your EPK. This is any coverage or mentions of your company in the press (magazine stories, news clips, etc.). Now, if you don’t have any press coverage, it may be a good idea to hire a production team to help you develop a demo video of your business that the press can use. This can help prove your company’s value and show that your business is in fact, newsworthy.

Basically, you can consider an EPK to be a professional resume that’s out there, ready to be sent and seen by the world! So, as a business owner, take note of these five points when creating or refining your company’s EPK.
——-> Are you a small business or a musician in need of an EPK? Contact us here for a consultation today!