Snapchat can give your audience an inside look at what goes on behind the scenes. With more than 100 million daily users, Snapchat is a social media platform that should be a refreshing addition to your company’s strategy.
Here are four things you should know about Snapchat for business.
Social is social.
When it comes to Snapchat, this is your outlet to add some personality. The tone on Snapchat is relaxed and usually funny. This aspect allows you to humanize your brand to your audience. When a client sends you a snap that involves your brand, be sure to respond and engage. Another tactic is to ask your followers to reply to your snap or post a reply on another social network. This strategy will broaden your reach and get customers talking and engaging with your brand.
Let your creativity shine.
Once you’ve decided on your content, you can add your creative spin to it. For instance, you can emphasize your content with colors, quotes, and stickers. Another way to let your creativity shine through is to share your content as a story within a series of pictures. Consider creating a story around a promotional effort, giveaway or something that will entice your audience to keep perusing through your snaps.
Show your stuff.
Use the video option to showcase your latest product or to demonstrate how a product works. Provide informative information and even some product hacks that can make the users’ experience that much better. Make it worth their while and have them be excited when a snap from you appears on their screen.
Cross promotion.
The more eyes you have on your content, the better your chances are to turn leads into conversions. You can create a following by promoting your Snapchat across your other social channels. For instance, change your Twitter profile picture to your snapcode ghost.
Patience is the key to success. Each and every day, devote time to your content strategy and consistently add value to your Snapchat. Over time, your audience will take notice and follow you along your journey.
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