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Branding

3 Pinterest Tips for Your Product Launch!

3 Pinterest Tips for Your Product Launch!

So you have a new product, and you want to prepare a launch on Pinterest? Good start. As we all know, Pinterest is a media-heavy social media platform that has over 110 million active monthly users. Let’s not waste another second. Here are three ways to use Pinterest for your product launch. 1. Get connected. Pinterest is a great platform for you to engage with our people in your niche and your ta ...[Read More]

How strong is your branding?

How strong is your branding?

When it comes to branding, you want to create and nurture consumer’s perceptions of your company and products relentlessly. Part of successful branding is consistency, creativity and diligence to continually reinforce your brand’s superiority. In today’s blog, we will be  providing you with a quick characteristic list so that you can score your brand’s strength. What makes a brand successful and s ...[Read More]

Why a great website is important!

Right now you’re online, and you’ve likely been surfing the web, riding the waves of endless content that exists. These waves that we’re referring to are websites. At its simplest form, a website is a single domain that’s comprised of different informative web pages. As a small business owner, you’re also a consumer as well. Take a moment right now to think of the times that you’ve landed on a web ...[Read More]

5 Reasons Why Electronic Press Kits Are Important

5 Reasons Why Electronic Press Kits Are Important

  Stop the presses! We have some important information to share with you. In this day and age, everything is slowly but surely becoming digital. So, while the world shifts, as a small business owner you’re going to have to roll with the punches and slide into the latest trend head first! Press kits went from once being a cumbersome pile of papers to a tidy piece of information that lives in t ...[Read More]

Five ways to expand your brand

Five ways to expand your brand

  Branding is so much more than just logos, a website and a well thought out color scheme and tagline. Branding encompasses an entire experience and sheds a light on how your customers perceive your company. Here are five things to consider when expanding your brand: Who are you? ­ – Finding the answer to this simple question may be more challenging than you thought. Why? Because this s ...[Read More]

5 Ways Periscope Can Help Build Your Brand

5 Ways Periscope Can Help Build Your Brand

Periscope is an up and coming social media platform that allows users to broadcast live video for all to see. This app for iOS and Android encourages users to join together to communicate in real-time via video. This app was acquired by Twitter in January 2015 and since then has gathered a head of steam for marketing. Though Periscope is commonly used by your everyday people and famous celebrities ...[Read More]

Are you Pinterest-ed in building your brand?

Are you Pinterest-ed in building your brand?

  With each passing day, social media continues to evolve and solidifies itself as the backbone to many small business’ marketing efforts. Not only can social media help companies spread their brand’s message, it can also help to engage existing customers and attract new consumers by showing not telling their followers what their brand has to offer. In today’s blog, we’re going to cover Pinte ...[Read More]

How Important is Brand Identity?

How Important is Brand Identity?

Your brand is what sets you apart from others in your industry. It’s the way people identify your product and services. That’s why brand identity is extremely important for your business. By definition, brand identity is defined by the visual elements such as the name, symbol, design, colors and logo. All of these factors rolled into one helps consumers identify and distinguish between brands. Bui ...[Read More]