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Social Media Marketing

3 Pinterest Tips for Your Product Launch!

3 Pinterest Tips for Your Product Launch!

So you have a new product, and you want to prepare a launch on Pinterest? Good start. As we all know, Pinterest is a media-heavy social media platform that has over 110 million active monthly users. Let’s not waste another second. Here are three ways to use Pinterest for your product launch. 1. Get connected. Pinterest is a great platform for you to engage with our people in your niche and your ta ...[Read More]

Building a bridge to your website using Instagram!

Building a bridge to your website using Instagram!

Instagram is a visually exciting social media platform. Its users range in demographics from kids to adults and celebrities to brands. It’s quite evident that Instagram has cast a wide net on society, which makes it a great platform to join if you haven’t done so already. Instagram doesn’t allow clickable links in the caption area. Though this might appear to be a deterrent, it’s not, because Inst ...[Read More]

3 Ways to Romance the Media

3 Ways to Romance the Media

For small businesses especially, it’s important to know that chivalry isn’t dead when it comes to traditional media sources such as TV and newspapers. “Wooing” a news reporter is still a beneficial way to promote your business without having to spend lots of money on an expensive advertising campaign. Here are three ways that forming a relationship with a reporter can help increase your visibility ...[Read More]

How to Start a Video Marketing Campaign

How to Start a Video Marketing Campaign

  If you’re new to video marketing, we’re going to give you a quick run-down of how to get started. It’s 2016, so if you have a smart phone, you can create a video marketing campaign. No one said that it had to be a Hollywood production. Start out with what you have. Make sure the audio on your phone is in good condition. You’ll also need a program to edit your work. YouTube Editor and Camtas ...[Read More]

4 Things You Should Know About Snapchat

4 Things You Should Know About Snapchat

Snapchat can give your audience an inside look at what goes on behind the scenes. With more than 100 million daily users, Snapchat is a social media platform that should be a refreshing addition to your company’s strategy. Here are four things you should know about Snapchat for business. Social is social.  When it comes to Snapchat, this is your outlet to add some personality. The tone on Snapchat ...[Read More]

How to Drive Website Traffic with Instagram

How to Drive Website Traffic with Instagram

     Instagram is a visually exciting social media platform. Its users range in demographics from kids to adults and celebrities to brands. It’s quite evident that Instagram has cast a wide net on society, which makes it a great platform to join if you haven’t done so already. Instagram doesn’t allow clickable links in the caption area. Though this might appear to be a deterrent, it’s not, be ...[Read More]

3 Reasons Why Social Media Advertising Works!

3 Reasons Why Social Media Advertising Works!

Did you know that more than 2.1 billion people have social media accounts? Though the odds of you reaching that immense amount of people even through targeted advertising is slim to none, the fact remains that the potential of reaching even a fraction of these people opens up the floodgates of communication with your target audience. Social media ads give brands the opportunity to hit their audien ...[Read More]

Top 3 reasons SEO is important for small businesses

Top 3 reasons SEO is important for small businesses

If you’re looking for a cost-effective way to drive traffic to your website, search engine optimization, otherwise known as SEO, can help increase your chances of being found. Let’s say that a customer searches for a product or service much like yours with Bing, Google or another search engine. It’s SEO that helps your content stand out amongst the competition. If you don’t show up in a search, yo ...[Read More]

The power of digital advertising!

The power of digital advertising!

Throughout the day, we are exposed to hundreds and hundreds of ads whether we realize it or not. As our society has become more digitally-focused, advertisers are transitioning their efforts to target people in the palm of their hands through their mobile phones, tablets and of course computer screens. It’s this technology-driven mindest that makes it imperative for small business owners to realiz ...[Read More]

How important is a social media marketing plan?

How important is a social media marketing plan?

In this day and age, it’s almost expected that all businesses both small and large have a social media presence. So, as a small business owner, it’s time to place both importance and emphasis on bolstering your brand’s social media presence. Just like the other various parts of your business, social media is an important cog in your business’ wheel and involves a well thought out strategy. Social ...[Read More]