With each passing day, social media continues to evolve and solidifies itself as the backbone to many small business’ marketing efforts.
Not only can social media help companies spread their brand’s message, it can also help to engage existing customers and attract new consumers by showing not telling their followers what their brand has to offer.
In today’s blog, we’re going to cover Pinterest, a social media platform that allows users to share media content such as images and videos with others.
So, without further ado, let’s “pin” down these five tips on how Pinterest can help build your brand.
Be seen – Pinterest is all about visuals and offers users an almost endless scrolling experience of engaging content. Though these pins should be visually appealing, there’s more than meets the eye. In fact, Pinterest opens up a whole new world of brand building in that it can provide your brand with more back-links (hyperlinks from one page to another). In this case, depending on the theme of your pin, you can back-link to your website, your other social profiles or other content-rich sources to connect the user to more of your brand’s information. Back-links are a key player in SEO ranking and can potentially help increase your brand’s visibility.
Be credible – Positioning your company as the expert in your industry will add credibility to your brand. Let’s say for instance, that you own a restaurant and you create a Pinterest board that features menu inspirations. This type of board has the potential to not only attract new customers, but it can also help increase your credibility as a business and help position your brand as an information resource for others in your industry. Your boards can add value and help attract future customers as well as keep existing customers intrigued all the while positioning your brand as a trend setter and expert in your industry.
Be creative – Pinterest is a creative social outlet that can help tell your brand’s story through pictures and video. To build on the restaurant example, you wouldn’t want to create a pinboard that was blandly titled, “Inspiration.” Rather, you want to spice your boards up with a dash of innovation and a healthy serving of creativity. You want to create enticing titles that will draw users in to clicking through your boards and savoring every last pin.
Be pin-able – The “Pin It” option is a great tool to add to the content on your website. This particular icon encourages consumers to actively engage and share your brand’s content whether it’s an image or video. The “Pin It” social icon allows users to share your content to their Pinterest boards which broadens your brand’s reach all the while keeping that user on your site – a win-win.
Be consistent – Consistency is essential when maintaining your brand’s boards. A pinning schedule is a great way to help keep you on track when it comes to updating your account on a regular basis. Frequently posting will help keep your presence on Pinterest known. If you’re unsure of what to post, take time to scour Pinterest and do your research on the popular pins in your industry to get a better idea of what type of content your target audience is favoring. From there, you can better tailor what type of images and videos to pin to your boards in order to create traction around your profile.
In the end, Pinterest is a powerful tool to keep in your branding arsenal. Always remember to create boards that are filled with interesting and relevant content that will help position your company as the expert in your industry which in turn can help build your brand.
