If you are looking for more bang for your public relations buck, boutique agencies are your ticket! Let’s begin with the definition of a boutique public relations (PR) agency. A boutique PR agency offers its clients media outreach, planning and marketing or communications services for any type of business. PR boutiques specialize in raising awareness for their client whether it’s a brand, company or a person. Still need more convincing? Lets talk about why boutique agencies are the way to go!
- More affordable-A big budget isn’t necessary. As a business owner, it’s important to realize that PR is an extremely important part of any business. So, if you were thinking about skipping out on it due to budgetary concerns, think again. A boutique agency offers its clients great, high-quality work at a more affordable price.
- You are the big fish in our small pond– Unlike with most larger PR firms, you don’t get lost in a massive client list, with little or no attention to detail, you ARE the big fish in our small pond. What this means is that you are first priority when it comes to attention, time and nurturing your PR campaign. Most large firms focus on winning mega accounts with million dollar budgets, but we focus on nurturing your campaign from start to finish.
- One-one-one relationship– Were not saying that larger firms don’t care, we are saying that boutique agencies create more meaningful, one-on-one relationships with their clients. Boutique agencies are able to act quickly and get things done at a faster, more effective rate because of that one-on-one relationship. Quality is the main priority and delivering a finished product that meets and exceeds the clients’ expectations is the overarching goal of boutique agencies.
∗∗The old adage, “bigger is better” no longer applies to the PR world; in fact, “smaller is smarter” thanks to the hands-on work of boutique PR agencies! We work with you side by side to create and develop successful Marketing/PR campaigns for your small business! All of our packages are fully customizable to fit the needs of your business. Click here to contact us on any further questions you might have, or for a free consultation!
